Strategy

After identifying ACG’s goals and values, we dug deep into their audience to understand what truly motivates them. One thing became crystal clear: connection is everything.

When ACG says networking is their lifeblood, it’s not just a tagline, it’s real. Through event research and conversations with members, we kept hearing the same thing:

People attend ACG events to meet high-level individuals they wouldn’t have access to anywhere else.

But we also uncovered something missing from past conferences, more meaningful ways for members to connect. So we made a strategic bet.

If we built a podcast video series focused on two key drivers, we could spark more engagement and boost attendance:

1️⃣ Spotlight the industry heavy-hitters who show up to ACG LA events

2️⃣ Showcase the one-of-a-kind networking experiences you can only get at M&A SoCal

We believed this approach would work—but even we were surprised by the results.