Podcast Ad Spot Calculator

It’s time to figure out once and for all how much you should be charging for your ads. This calculator is based on industry trends and our experience working with 50+ advertisers and agencies to sell 500+ ad spots.

Answer the questions below and the calculator will take care of the rest.

Step 1: Your Audience

Select Your Podcast Niche: How many downloads/views do you get on average per episode in 30 days?

Step 2: Variables That Can Increase Your CPM

These variables increase your CPM within your niche’s typical range. Check all that apply.

Variable

Description

Click if Applicable

Brand Safety

Brand safety ensures ads appear only alongside trustworthy, appropriate content that won’t harm a brand’s reputation.

Click if Applicable

A-List Celebrity or Renowned Influencer

Widely recognized performers whose credibility and reach significantly enhance visibility and trust for advertisers.

Click if Applicable

High Production Value

Professionally produced content with strong audio, visuals, and editing that improves audience experience and retention.

Click if Applicable

Strong Engagement Metrics

High watch time, retention, and click-through rates that demonstrate strong audience interest and advertiser value.

Click if Applicable

Content Longevity

Evergreen content that continues to generate views long after release, increasing long-term sponsor exposure.

Click if Applicable

Step 3: Recommended CPM & Spot Pricing

Your recommended CPM: $0.00 CPM

“Brought to You By” Spots

A brief sponsorship message placed at the beginning of content that credits a brand for supporting the episode. It’s a simple, high-visibility acknowledgment that associates the sponsor with the creation and presentation of the content.

Ad Spot Cost: $0.00

Host Read Spots

An advertisement delivered directly by the host or featured talent within the content. Because it’s spoken in their own voice and style, it feels more authentic, engaging, and trustworthy.

Ad Spot Cost: $0.00